How Rich Anchor text helps and lost our ranking instantly - Case Study

How 27% Rich anchor text helps and lost our ranking instantly

How 27% Rich anchor text helps and lost our ranking instantly

by admin October 10, 2018

More visitors on your site means more impressions, more signups, more purchases — more revenue.

Today, I’m going to share an SEO case study with the following scenarios:

  • How we manage to compete for other Amazon listing and help generate sales through our own Amazon listing and Shopify store
  • How rich anchor text helped us pushed our rankings to the top and how we lost in the limelight — reducing and daily sales — after leaving SEO.


but before anything else, we ensure that :

Solid On-Page & UX = SEO becomes easier and more fun.


Our Goal

  • Rank both landing page (amazon listing and a funnel page to our shopify product page) with the keyword “semicolon ring
  • Generate sales on both Amazon and Shopify stores.


Keyword Statistics




Google Keyword Planner

Landing Pages


Key Strategies

  • Content creation at least 800 words and a great quantity of LSI (Latent Semantic Indexing) keywords for semantic indexing


  • Clear CTA (Call To Action) buttons for both Amazon and Shopify product page


  • Link Building (27% Rich Anchor Text)



After SEO and Daily Maintenance

  1. First page of Google
  2. Featured Snippet (rank # 0)

After leaving SEO with No Maintenance

  1. Dropped to 2nd page of Google (blog/article page)
  2. Featured Snippet stays


We lost ranking on our website blog/article while our Amazon listing remains consistent and was actually ranking in #1 spot.


In conclusion, there is a modest correlation between clicks and visits from our landing page ( to our Amazon listings that made the rankings to be consistent. Needless to say, the efforts of our Amazon team as well in optimizing the Amazon listing/page.



Off Page Audit

With thorough research and some audit, we found that most of our rich anchor text links were removed.




Key Takeaways

  1. Though links are important in boosting a page, quality content still holds the MVP spot. Since Google has been so consistent in talking about contextual relevance, it is only wise to invest more to a well-written and well-structured content.
  2. Removing/removed massive rich anchor text is never a bad thing but can somehow help you rank the page.
  3. Anchor text variations and link diversity plays an important role in order to prevent a manual penalty from Google.
  4. You cannot just sit back and relax after optimizing the whole on-page and link building. Forecasting and monitoring is not only necessary but a must.


There might be some lapses on this case study but rest assured all information provided was backed up with experiments. Reading other SEO case studies interests me a lot, more so in participating on seminars or other non-profit SEO training and lectures from experts in the industry.


Let me know your thoughts in the comment section below.


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