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How 27% Rich anchor text helps and lost our ranking instantly

How 27% Rich anchor text helps and lost our ranking instantly

by admin October 10, 2018

More visitors on your site means more impressions, more signups, more purchases — more revenue.

Today, I’m going to share an SEO case study with the following scenarios:

  • How we manage to compete for other Amazon listing and help generate sales through our own Amazon listing and Shopify store
  • How rich anchor text helped us pushed our rankings to the top and how we lost in the limelight — reducing and daily sales — after leaving SEO.

 

but before anything else, we ensure that :

Solid On-Page & UX = SEO becomes easier and more fun.

 

Our Goal

  • Rank both landing page (amazon listing and a funnel page to our shopify product page) with the keyword “semicolon ring
  • Generate sales on both Amazon and Shopify stores.

 

Keyword Statistics

Semrush

Moz

 

Google Keyword Planner

Landing Pages

https://sattajcollections.com/blogs/blog-posts/about-semicolon-rings-a-story-to-last

https://www.amazon.com/Sattaj-Semicolon-Awareness-Depression-Breathing/dp/B07DCWZH21

 

Key Strategies

  • Content creation at least 800 words and a great quantity of LSI (Latent Semantic Indexing) keywords for semantic indexing

 

  • Clear CTA (Call To Action) buttons for both Amazon and Shopify product page

 

  • Link Building (27% Rich Anchor Text)

 

Results

After SEO and Daily Maintenance

  1. First page of Google
  2. Featured Snippet (rank # 0)




After leaving SEO with No Maintenance

  1. Dropped to 2nd page of Google (blog/article page)
  2. Featured Snippet stays

 




We lost ranking on our website blog/article while our Amazon listing remains consistent and was actually ranking in #1 spot.

 

In conclusion, there is a modest correlation between clicks and visits from our landing page (https://sattajcollections.com/blogs/blog-posts/about-semicolon-rings-a-story-to-last) to our Amazon listings that made the rankings to be consistent. Needless to say, the efforts of our Amazon team as well in optimizing the Amazon listing/page.

 

 

Off Page Audit

With thorough research and some audit, we found that most of our rich anchor text links were removed.

 

 

 

Key Takeaways

  1. Though links are important in boosting a page, quality content still holds the MVP spot. Since Google has been so consistent in talking about contextual relevance, it is only wise to invest more to a well-written and well-structured content.
  2. Removing/removed massive rich anchor text is never a bad thing but can somehow help you rank the page.
  3. Anchor text variations and link diversity plays an important role in order to prevent a manual penalty from Google.
  4. You cannot just sit back and relax after optimizing the whole on-page and link building. Forecasting and monitoring is not only necessary but a must.

 

There might be some lapses on this case study but rest assured all information provided was backed up with experiments. Reading other SEO case studies interests me a lot, more so in participating on seminars or other non-profit SEO training and lectures from experts in the industry.

 

Let me know your thoughts in the comment section below.

 

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2 Comments

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  • Kirk

    Don’t you think having rich anchor text excessively might lead you to a penalty? good read anyways. Thanks for doing this. But still confused at some point

    Reply
  • Hi sir, what type of anchor text we should use? just a newbie here. And how your AMA works by the way i just subscribed

    Reply

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