How 27% Rich anchor text helps and lost our ranking instantly
More visitors on your site means more impressions, more signups, more purchases — more revenue.
Today, I’m going to share an SEO case study with the following scenarios:
- How we manage to compete for other Amazon listing and help generate sales through our own Amazon listing and Shopify store
- How rich anchor text helped us pushed our rankings to the top and how we lost in the limelight — reducing and daily sales — after leaving SEO.
but before anything else, we ensure that :
Solid On-Page & UX = SEO becomes easier and more fun.
- Rank both landing page (amazon listing and a funnel page to our shopify product page) with the keyword “semicolon ring”
- Generate sales on both Amazon and Shopify stores.
Google Keyword Planner
- Content creation at least 800 words and a great quantity of LSI (Latent Semantic Indexing) keywords for semantic indexing
- Clear CTA (Call To Action) buttons for both Amazon and Shopify product page
- Link Building (27% Rich Anchor Text)
After SEO and Daily Maintenance
- First page of Google
- Featured Snippet (rank # 0)
After leaving SEO with No Maintenance
- Dropped to 2nd page of Google (blog/article page)
- Featured Snippet stays
We lost ranking on our website blog/article while our Amazon listing remains consistent and was actually ranking in #1 spot.
In conclusion, there is a modest correlation between clicks and visits from our landing page (https://sattajcollections.com/blogs/blog-posts/about-semicolon-rings-a-story-to-last) to our Amazon listings that made the rankings to be consistent. Needless to say, the efforts of our Amazon team as well in optimizing the Amazon listing/page.
Off Page Audit
With thorough research and some audit, we found that most of our rich anchor text links were removed.
- Though links are important in boosting a page, quality content still holds the MVP spot. Since Google has been so consistent in talking about contextual relevance, it is only wise to invest more to a well-written and well-structured content.
- Removing/removed massive rich anchor text is never a bad thing but can somehow help you rank the page.
- Anchor text variations and link diversity plays an important role in order to prevent a manual penalty from Google.
- You cannot just sit back and relax after optimizing the whole on-page and link building. Forecasting and monitoring is not only necessary but a must.
There might be some lapses on this case study but rest assured all information provided was backed up with experiments. Reading other SEO case studies interests me a lot, more so in participating on seminars or other non-profit SEO training and lectures from experts in the industry.
Let me know your thoughts in the comment section below.